Plan.
Promote.
Perform.
Event Planning & Management
World of Concrete
2019 – 2024
At World of Concrete 2024, the 50th anniversary of the industry's leading trade show, key contributions supported increased brand visibility and audience engagement through strategic booth design, targeted event promotion, and cohesive marketing execution. From 2019 to 2024, responsibilities included managing floor plan logistics, coordinating event operations, and producing marketing collateral to ensure a consistent and impactful brand presence each year.
2024 marked a milestone year, presenting a strategic opportunity to elevate brand presence and engagement. The design and production of a refreshed, visually compelling trade show booth was led from concept to completion, with logistics coordinated alongside a third-party vendor to optimize the layout and maximize foot traffic. A comprehensive promotional strategy was developed and executed, including scheduled product demonstrations and in-show events such as a Customer Appreciation Happy Hour and Lunch & Learn sessions. High-quality marketing materials were created, including product brochures, branded giveaways, employee business cards, and custom apparel, to deliver a cohesive and memorable brand experience. These efforts led to a significant increase in booth traffic, enhanced brand visibility, and strengthened the company’s reputation as an industry leader at this key event.
Responsibilities & Execution
- Booth Design & Production: Led the design and production of a new, visually compelling booth setup that enhanced brand visibility.
- Floor Plan & Logistics Coordination: Collaborated with a third-party vendor to optimize the booth layout, ensuring efficient space utilization and high traffic flow.
- Event Promotion: Developed and executed a promotional strategy for the company’s attendance, including the full demo schedule and in-show events such as a Customer Appreciation Happy Hour and 'Lunch & Learn' demo sessions.
- Marketing Collateral Designed and produced key branding materials, including product brochures, giveaway items (t-shirts, water bottles, bottle openers, USB drives), business cards, and employee apparel.
Results & Impact
- Significantly increased booth traffic, drawing in more potential customers and industry professionals.
- Optimized space usage with an improved floor plan, maximizing audience engagement.
- Enhanced brand recognition through a bold new booth design that attracted attention on the showroom floor.
- Strengthened brand presence with high-quality marketing materials, ensuring consistent and impactful brand messaging across multiple touchpoints.
This successful execution reinforced the company’s position in the industry while providing attendees a highly engaging and professional experience.
Concrete & Cocktails
Las Vegas, January 2024
Led the planning and execution of Concrete & Cocktails, an exclusive networking event held during World of Concrete 2024 in partnership with Verifi®. A comprehensive multi-channel marketing strategy was implemented to drive attendance, strengthen brand relationships, and generate high-value leads.
Strategic Planning & Execution
- Event Promotion & Marketing Strategy: Developed and implemented an integrated promotional campaign utilizing email marketing, social media, blog content, in-person outreach, and on-site signage to maximize engagement and attendance.
- Signage & Marketing Collateral: Designed and coordinated event signage, ensuring high visibility and brand consistency. Produced custom name tags to enhance networking opportunities and facilitate meaningful connections.
- Attendee Engagement & Experience: Managed on-site logistics, including name tag distribution and check-in processes, ensuring seamless guest entry and optimal networking conditions.
- Collaboration with Verifi®: Partnered with Verifi® to align branding and messaging, enhancing credibility and fostering co-branded industry engagement.
Results & Impact
- Record-breaking attendance: Hosted the largest event the venue had ever accommodated, setting a new benchmark for their capacity.
- Lead Generation & Business Growth: Successfully nurtured existing leads while generating new business opportunities for both my company and Verifi®.
- Enhanced Networking: Structured name tag strategy facilitated stronger business connections and meaningful industry relationships.
- Positive Brand Impact: The event reinforced our brand’s credibility and industry leadership while strengthening our customer and partner relationships.
By orchestrating this event, I demonstrated my expertise in event marketing, brand engagement, and lead generation, directly contributing to business growth and industry positioning.
CONEXPO-CON/AGG
2020 & 2023
CONEXPO-CON/AGG is the largest construction trade show in North America, held every three years in Las Vegas, Nevada. Played a key role in preparing and executing Sysdyne's presence for both the 2020 and 2023 events, ensuring a strong and engaging brand experience. Responsibilities included floor plan logistics, event coordination, booth design enhancements, and execution of marketing initiatives to deliver a high-impact presence that effectively showcased the company's brand and product offerings.
Responsibilities & Execution
- Booth Design & Production: Designed and produced three strategic pop-up banners featuring QR codes for brand awareness, core software solutions, and a newly launched product.
- Floor Plan & Logistics Coordination: Managed booth layout and collaborated with event organizers to optimize space utilization and maximize attendee engagement.
- Event Promotion: Developed and executed a marketing strategy, including digital campaigns, on-site promotions, and branded experiences to drive booth traffic.
- Marketing Collateral: Designed product brochures, branded giveaway items (t-shirts, water bottles, USB drives), business cards, employee apparel, and updated table graphics for a cohesive brand experience.
- Digital Advertising Campaign: Created high-impact video ads displayed on mobile billboard trucks around the convention center and key hotels, boosting visibility and driving booth engagement.
Results & Impact
- Strengthened brand presence with a refreshed booth design and cohesive marketing materials that reinforced messaging.
- Increased booth traffic through strategic event promotion and high-visibility advertising placements.
- Maximized attendee engagement by integrating QR codes into printed materials, driving direct traffic to product pages.
- Enhanced brand recognition with innovative video ads that extended brand awareness beyond the trade show floor.
Leadership in design, marketing, and event coordination contributed to Sysdyne's strong presence at CONEXPO-CON/AGG 2023, effectively positioning the company as an innovative leader in construction technology.