Driving
Creative
Innovation
Event Planning & Management
World of Concrete
2019 – 2024
At World of Concrete 2024, the 50th anniversary of this premier trade show, I played a key role in enhancing our company’s visibility and engagement through strategic booth design, event promotion, and marketing execution. From 2019 to 2024, I managed floor plan logistics, event coordination, and marketing collateral to ensure a strong brand presence year after year.
2024 was a milestone year, presenting an opportunity to make a significant impact. I led the design and production of a fresh, visually compelling booth setup while coordinating logistics with a third-party vendor to optimize the layout and maximize traffic flow. I also developed and executed a promotional strategy for the company’s attendance, including scheduling product demos and hosting in-show events, including a Customer Appreciation Happy Hour and Lunch & Learn sessions. I designed high-quality marketing materials—including product brochures, branded giveaway items, employee business cards, and employee apparel to create a cohesive and memorable brand experience. My efforts significantly increased booth traffic, strengthened brand recognition, and reinforced our company’s position as an industry leader at this landmark event.
Responsibilities & Execution
- Booth Design & Production: Led the design and production of a new, visually compelling booth setup that enhanced brand visibility.
- Floor Plan & Logistics Coordination: Collaborated with a third-party vendor to optimize the booth layout, ensuring efficient space utilization and high traffic flow.
- Event Promotion: Developed and executed a promotional strategy for the company’s attendance, including the full demo schedule and in-show events such as a Customer Appreciation Happy Hour and 'Lunch & Learn' demo sessions.
- Marketing Collateral Designed and produced key branding materials, including product brochures, giveaway items (t-shirts, water bottles, bottle openers, USB drives), business cards, and employee apparel.
Results & Impact
- Significantly increased booth traffic, drawing in more potential customers and industry professionals.
- Optimized space usage with an improved floor plan, maximizing audience engagement.
- Enhanced brand recognition through a bold new booth design that attracted attention on the showroom floor.
- Strengthened brand presence with high-quality marketing materials, ensuring consistent and impactful brand messaging across multiple touchpoints.
This successful execution reinforced the company’s position in the industry while providing attendees a highly engaging and professional experience.
Concrete & Cocktails
Las Vegas, January 2024
As a Marketing Specialist, I successfully planned and executed Concrete & Cocktails, an exclusive networking event held during World of Concrete 2024 in partnership with Verifi®. Through a comprehensive multi-channel marketing strategy, I drove attendance, strengthened brand relationships, and generated high-value leads.
Strategic Planning & Execution
- Event Promotion & Marketing Strategy: Developed and implemented an integrated promotional campaign utilizing email marketing, social media, blog content, in-person outreach, and on-site signage to maximize engagement and attendance.
- Signage & Marketing Collateral: Designed and coordinated event signage, ensuring high visibility and brand consistency. Produced custom name tags to enhance networking opportunities and facilitate meaningful connections.
- Attendee Engagement & Experience: Managed on-site logistics, including name tag distribution and check-in processes, ensuring seamless guest entry and optimal networking conditions.
- Collaboration with Verifi®: Partnered with Verifi® to align branding and messaging, enhancing credibility and fostering co-branded industry engagement.
Results & Impact
- Record-breaking attendance: Hosted the largest event the venue had ever accommodated, setting a new benchmark for their capacity.
- Lead Generation & Business Growth: Successfully nurtured existing leads while generating new business opportunities for both my company and Verifi®.
- Enhanced Networking: Structured name tag strategy facilitated stronger business connections and meaningful industry relationships.
- Positive Brand Impact: The event reinforced our brand’s credibility and industry leadership while strengthening our customer and partner relationships.
By orchestrating this event, I demonstrated my expertise in event marketing, brand engagement, and lead generation, directly contributing to business growth and industry positioning.
CONEXPO-CON/AGG
2020 & 2023
CONEXPO-CON/AGG is the largest construction trade show in North America, held every three years in Las Vegas, Nevada. At Sysdyne, I played a key role in preparing and executing our company’s presence at both the 2020 and 2023 events, ensuring a strong and engaging brand experience. From floor plan logistics and event coordination to booth design updates and marketing execution, I was responsible for creating a high-impact presence that effectively showcased our brand and product offerings.
Responsibilities & Execution
- Booth Design & Production: Designed and produced three strategic pop-up banners featuring QR codes for brand awareness, core software solutions, and a newly launched product.
- Floor Plan & Logistics Coordination: Managed booth layout and collaborated with event organizers to optimize space utilization and maximize attendee engagement.
- Event Promotion: Developed and executed a marketing strategy, including digital campaigns, on-site promotions, and branded experiences to drive booth traffic.
- Marketing Collateral: Designed product brochures, branded giveaway items (t-shirts, water bottles, USB drives), business cards, employee apparel, and updated table graphics for a cohesive brand experience.
- Digital Advertising Campaign: Created high-impact video ads displayed on mobile billboard trucks around the convention center and key hotels, boosting visibility and driving booth engagement.
Results & Impact
- Strengthened brand presence with a refreshed booth design and cohesive marketing materials that reinforced messaging.
- Increased booth traffic through strategic event promotion and high-visibility advertising placements.
- Maximized attendee engagement by integrating QR codes into printed materials, driving direct traffic to product pages.
- Enhanced brand recognition with innovative video ads that extended brand awareness beyond the trade show floor.
Through my leadership in design, marketing, and event coordination, Sysdyne made a lasting impact at CONEXPO-CON/AGG 2023, positioning the company as a forward-thinking leader in construction technology.