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Branding - Style Guide

I created this comprehensive style guide entirely by myself for internal use at the company. This guide served as a crucial reference for maintaining brand consistency and was particularly valuable when hiring contractors for various projects, significantly saving time and ensuring uniformity across all materials.

Identity - Tradeshow Booths

This 20x20 booth design was inspired by initial options provided by a contractor. I reviewed and refined the design, altering the background and layout to best suit our company’s needs and desires. The final design incorporated an image of one of our customer’s plants, ensuring the work was print-ready and scaled accurately for the booth dimensions.

Photos of 20x20 Booth at Trade Show

This photo showcases the fully assembled 20x20 booth at a major trade show, demonstrating how the design elements and layout adjustments created an impactful and visually appealing display.

Concrete & Cocktails 2024 Trade Show Event

Poster Design, Name Tags for Registrants, and Event Supervision

These posters were designed to promote the welcoming of the Concrete & Cocktails 2024 event attendees. They offer a modern, sleek design with clear indication that it is an event and who is hosting it, with eye-catching graphics. This attracted much attention from passersby and set a sophisticated tone for the event. The photos are showing the line out the door due to the event reaching capacity. We captured the high demand and interest generated by the event. This highlighted the success of the advertising efforts, including email, social media, and word of mouth.

Images of the event demonstrate my role in supervising and ensuring smooth operations. This showcased effective management and coordination skills, and emphasized my ability to oversee events and handle on-site responsibilities effectively.

Concrete Country 2023 Trade Show Event

Poster & Name Tag Design

A vibrant and visually engaging poster designed for the Concrete Country 2023 trade show. This featured bold typography, event details, and thematic graphics that resonated with the event's rustic, country ambiance. This attracted a good crowd and set a welcoming tone for the event.

10x20 Booth Design and Print

This booth design was developed by collaborating with a contractor who provided a few initial design options. I guided the process, ensuring the design was appropriate for our needs. I reviewed and finalized the design, making adjustments to ensure it was print-ready and scaled correctly for the booth dimensions.

Photo of Booth at Trade Show

This photo captures the final booth setup at a trade show, showcasing the culmination of the design and print work. It highlights how the elements came together to create a cohesive and professional display.

Email Blasts

Using Constant Contact and Hubspot I regularly sent e-blasts to our contact list of +16000 contacts for various promotional purposes, notified customers when there were system outages vis our customer base list, and confirmed when issues were resolved.

Business Cards

I designed these corporate cards to be both visually appealing and highly functional. These cards were produced print-ready with QR codes on the back, allowing for quick scanning and easy addition of contacts via vCard when meeting new people. This modern touch enhanced networking efficiency.

Turks Aqua Adventures Style Guide (2020)

For Turks Aqua Adventures, I created a comprehensive style guide that includes a vibrant main company logo with detailed color specifications, grayscale logo options for both black and white backgrounds with specific shade details, and solid black and white logo versions to ensure versatility across various applications. This style guide ensures brand consistency and adaptability, providing the company with clear guidelines for maintaining its visual identity in diverse contexts. Designed and developed in 2020.

Turks Aqua Adventures Tri-Fold Brochure (2020)

I designed a promotional tri-fold brochure for Turks Aqua Adventures incorporating the company logo, vibrant imagery, and engaging content. This brochure effectively highlights the company's offerings and is designed to attract and inform potential customers, enhancing brand visibility and engagement.

Paulie B's Brewing Co.

This project showcases a complete mockup design for a brewery, highlighting my ability to create cohesive branding and packaging solutions. The set includes:

• Logo Design: A custom logo that encapsulates the brewery's identity, blending traditional and modern elements to create a unique and memorable brand mark.
• 12-Pack Production Design: A detailed design for the 12-pack packaging, emphasizing both functionality and visual appeal. The design ensures the product stands out on shelves while providing essential information to consumers.
• 12-Pack Mockup: A realistic mockup of the 12-pack design, demonstrating how the final product would look in a retail setting. This mockup helps visualize the packaging in a real-world context.
• Coasters: Custom coaster designs that complement the overall brand aesthetic. These coasters serve both a functional and promotional purpose, reinforcing the brewery's brand during customer interactions.